Our CEO
Saar Alfia
The driving force behind Connectika Israel & First2pay UK.
With a career deeply rooted in the fintech sector and
Investment Banking I have dedicated myself to revolutionizing
the way businesses interact with financial services,
specialize in navigating complex emerging markets
specifically in US and EU, focusing on sectors such as Wealth Management, iGaming, E-commerce, Marketplaces and SaaS platforms.
Meet Saar-
At First2pay, which I founded and continue to lead as CEO, our focus is on providing cutting-edge payment solutions, tailored to the needs of modern businesses.
First2pay stands as a testament to my commitment to delivering advanced, secure, and user-friendly financial services.
My expertise spans across global payment systems, risk management, and strategic market expansion.
I have a particular interest in sectors undergoing significant regulatory changes, such as market places and other advanced sales, where I have successfully guided businesses through transformative changes.
living my dream life
My work is truly global in both scope and lifestyle.
I travel extensively and operate from different parts of the world, managing teams, partnerships and business opportunities across markets while staying closely connected to clients and partners regardless of location.
This flexibility allows me to maintain a global lifestyle while keeping my professional focus firmly centered on Europe and the United States.
I'm passionate about connecting with like-minded professionals, sharing insights, and exploring new opportunities in the fintech world.
Feel free to reach out to discuss collaborations, share ideas, or simply connect for a fintech chat.Let's reshape the future of financial services together.
